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IISA Press Release - October 30, 2002
Skate Manufacturers Support Marathons
Inline Skating Manufacturers Unite in Support of Inline Marathons
A Collective Industry Effort Fuels Growth in the Increasingly Popular Events
Wilmington, NC - The Event Committee of the
Inline Skating Association (IISA) decided today to go full speed ahead with
a plan for the Association and its participating members to support inline
marathons in 2003. The members of the not-for-profit trade association include
The IISA will utilize
the industry’s extensive national and specialty retailer networks and its
relationships with local skate instructors, volunteers and media to build
on the fast-growing interest in inline skating marathons. The Association
will encourage skaters to try an inline marathon and give weekend warriors
a new reason skate. The Association will kick off its new program and the
2003 Inline Marathon season this spring with the Inaugural
Walt Disney World Inline Marathon to be held March 30, 2003.
"The Association and industry leaders are committed to the development of
inline marathons and to working with event organizers to produce bigger and
better inline marathon events for skaters" remarked Jeremy Stonier, President
of the Association and Director of Sales and Product Marketing for Rollerblade.
"Inline Marathons offer an achievable challenge for completing a the marathon
distance of 26.2 miles which take half the time required to train for and
finish a running marathon. Inline marathons are picking up momentum.
In September 2002, 4500 people, a record number, came out to skate a marathon
in Duluth, MN. The field included elite racers, but most of the participants
were weekend skaters and people skating for fun and fitness."
"More and more people are discovering that long-distance skating makes them
stronger, lighter, more agile, and more flexible and is a great alternative
or complement to marathon running. Inline marathon skating is easier on the
body, faster and more fun".
"We want to help provide people with opportunities to challenge themselves
and to take their skating to a new level".
The IISA’s Event Committee is charged with exploring how the Association and
its members can work together with event organizers to serve as a catalyst
for inline marathon events. "The Association is particularly excited about
working with Disney to launch the Inaugural Walt Disney World Inline Marathon
this spring" stated Kalinda Mathis, Executive Director of the IISA. "We have
received fantastic responses from running marathon race directors who want
to add inline skaters to their events." "Inline marathons make perfect
sense to veteran running marathon race directors because they allow the directors
to "super-size" their events with little or no extra cost". The
group plans to add four events to the inline marathon calendar in 2004.
The Association predicts that inline marathons will eventually grow to
the size of the New York and Boston running marathons.
"The Walt Disney World Inline Marathon this spring will be the first step in
our effort to re-energize inline skating", remarked Keith D’Entremont,
Chairman of the Association and President of Roces USA.
The Association and its participating members will sponsor and be present
at designated inline marathons in 2003 to ensure a great experience for
the participants and give consumers a chance to see and try the latest inline
products, participants in the Disney Inline Marathon will get a sneak peak
at the new 2003 inline skate models before they hit the stores.
The International Inline Skating Association represents the manufacturers
of inline skates and related products and the 26 million people who are
regular inline skaters. The IISA conducts educational and safety programs
in inline skating and promotes the benefits and pleasures of inline skating
for sport, recreation, fitness and vitality.
Contact at IISA
Phone - 910.762.7004
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