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Sony Unveils Qualia Ultracompact Digital Camera
Sony Qualiia 016 Digital Still Camera
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SONY UNVEILS QUALIA ULTRACOMPACT DIGITAL STILL CAMERA WITH BREAKTHROUGH TOUCHPAD TECHNOLOGY
Camera Incorporates World's Smallest 2.0 Megapixel Auto Focus Lens
NEW YORK, Apr. 21, 2004 - Achieving a feat in miniaturization,
Sony Electronics unveiled today the QUALIA 016 digital still
camera measuring about the size of an index finger. This highly
advanced camera incorporates the smallest available class-AF lens
unit available, as well as new technologies like a thin lithium-ion
battery and high packaging density to achieve a body size of W 2.7"
H 0.94" D 0.66" and weight of a mere two ounces.
"The QUALIA 016 is a combination of cutting edge technology,
beautiful design and unprecedented form factor. These qualities
are indicative of the QUALIA experience which will undoubtedly
translate upon initial touch and feel of this camera," said Kenichi
(Ken) Sugawara, Sony Electronics' QUALIA U.S. executive vice president.
In order to optimize use of the camera body's limited space a newly
developed touch-pad is incorporated to manipulate the camera settings
with ease. By touching or sliding a finger on the touch-pad, users can
switch for example between digital zoom, still image capture, and playback.
To stay true to the miniature form factor and produce the best picture
quality, the QUALIA 016 is equipped with just two mega pixels but uses
a larger 1 /2.7" CCD, allowing the user to take high quality digital
still images.
To achieve the clearest image, four consecutive images are captured in
one shot and combined via digital imaging control technology to reduce
noise and create the best image. Brightness is also automatically adjusted
when conditions are too dark.
The QUALIA 016 is made of forged aluminum for strength and a special paint
of blue glass flakes under a resin coating to provide both feel and durability.
The lens unit and cover glass feature virtually scratch-proof sapphire glass.
The camera has a built-in .55" LCD display, records in JPG or TIFF, has 4x
digital zoom, and uses Sony's tiny Memory Stick Duo flash memory card to
store photos. The camera and each of its parts is stored in a sleek carrying
case which includes a flash unit, timer remote control unit, video output unit, wide angle lens, telephoto lens, viewer, lithium battery and battery charger. The camera comes with a Memory Stick Duo card (64MB).
The QUALIA 016 digital still camera will be available this spring for about
$3,900 by calling 1-877-QUALIA3. For more information, consumers can log on
to www.sony.com/QUALIA.
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