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Home --> Products --> Bont --> 2002 Ad Controversy --> My Letter to FaSST and Bont

SkateLog editor Kathie Fry
Kathie Fry, Editor

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My Letter to Bont and FaSST
Topic: Controversial Fall 2002 Bont Ad

This is a copy of the letter I sent to to Bont Skates of and Fitness and Speed Skating Times Magazine about the controversial Bont "Naked Skater" ad that appeared on the inside cover of the Fall 2002 issue of FaSST Magazine.

Dear Bont and FaSST Magazine:

I love the Bont ad in the Fall 2002 issue of FaSST Magazine. I don't understand why anyone would think it's not suitable for a family publication. There is certainly nothing sexual about the photo. It's just the bare rear side of a skater who is standing on a hill, waving his skates in the air. I was surprised and rather amused when I saw the ad, but not at all offended. What I mostly thought was "That guy looks like he really loves his skates" and "That Bont is always full of surprises!".

Bont is a warm and friendly family-owned company that spends a great deal of time and money supporting skating all over the world. They have always had a delightful and clever sense of humor which is often evident in their magazine ads. Their ads never fail to be striking and entertaining, because they reflect the unique spirit of fun and adventure that Bont Skates is known for all over the world. Please never stop surprising us Bont!

Sincerely,

Kathie Fry, Host and Editor
http://www.skatelog.com
Contributing Writer to
Fitness and Speed Skating Times Magazine



The Ad That Is Generating the Controversy
Other Letters Received by Bont


Related Links
Other Letters Received by Bont
More About the Controversial Bont Ad
More About Bont of Australia


Bont Skates - Home Page
FaSST Magaazine - Home Page
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