Fall 2002 Bont Ad Controversy - About the Controversial Bont Ad that Appeared in FaSST Magazine

The Fall 2002 issue of Fitness and Speed Skating Times Magazine included a full page ad on the inside cover that has generated quite a bit of controversy in the skating world.

What The Ad Looks Like
The ad is a full-page photo of a beautiful Swiss mountain and lake scene. In the foreground, standing on a rock high above the lake, is a rear view of a skater without any clothes on, waving his Bont speed skates over his head. There's a Bont logo at the bottom of the page, but other than that, the only print on the page is in the upper left corner, where it says:

It's Bont Skates
or NOTHING!

Ad reprinted with permission from Bont View Larger Image
What Do You Think?
What do you think of this ad? Share your opinion by posting a note on my bulletin board and sending email to FaSST at speedsk8in@aol.com and to Bont at glenn@bont.com. Here is the letter I sent to both Bont and FaSST:

Kathie's Letter to Bont and FaSST Magazine
Other Letters Received by Bont

All Related Links
The Ad That Caused the Uproar
My Letter to Bont and FaSST
Other Letters Received by Bont
More About Bont of Australia

Bont Skates - Home Page
FaSST Magaazine - Home Page
Articles About Skating Products

Official Skating Federations

International Roller Sports Federation (FIRS)
National Roller Skating Federations

Join our friendly international skating community

SkateLog Forum

Inline Skate Shop
Quad Roller Skate Shop

Partner Sites
SkateLog Forum
Quad Skating
SkateGRRL.com
Scuba Doll
Do It In Hawaii
KathieFry.com