LOS ANGELES ≠ ESPN Enterprises, the division dedicated to extending
the various ESPN brands into new businesses, in conjunction with ESPN
Original Entertainment and Warner Strategic Marketingís (WSM) new
action sports imprint, Rhino Transport, will bring action sports
fans the ultimate X Games release this November with INSIDE X: ESPNíS
X GAMES IX. This exciting 73-minute film features all the highlights
from X Games IX (2003) in Los Angeles, including the inaugural X Games
surfing contest and the first-ever 360-degree spin on a motocross bike.
X Games action sports showcased in the film consist of Skateboard,
Moto X, Bike Stunt (BMX), Surfing, Aggressive In-line Skate,
Wakeboard and Downhill BMX. A 16-track, 63-minute CD soundtrack of
the film will also be included with each INSIDE X DVD as an added-value
bonus. INSIDE X: ESPNíS X GAMES IX will be available at all DVD retail
outlets and at
November 11 for a suggested
retail price of $19.95.
This release marks an agreement between ESPN and Rhino Transport to
produce action sports DVDs for fans of ESPNís X Games properties.
The agreement includes 12 titles, which will be released over a
two-year period. INSIDE X: ESPNís X GAMES IX is the first installment
of the INSIDE X series on DVD. Six of the DVDs will fall under the
INSIDE X series, which will feature highlights from ESPNís signature
X Games, Winter X Games and X Games Global Championship franchises.
CD soundtracks of the DVDs will be included with each INSIDE X DVD
as an extra added-value bonus.
The film will be supported by ESPN and Rhino Transport with print and
TV advertising, in-store promotions, consumer contests, and radio and
new media promotions. In addition, the DVD will be heavily promoted
through all ESPN and Warner Music Group channels and at all X Games
While watching INSIDE X: ESPNíS X GAMES IX, fans will relive the X
competitions featuring their favorite X Games athletes, including
skateboarding legend Tony Hawk, fellow skateboarders Eric Koston and
Shaun White, BMX tricksters Jamie Bestwick and Ryan Nyquist, and Moto
X star Travis Pastrana. Hundreds of hours of footage were shot and
paired with cutting-edge music from Jet, Pantera, Simple Plan,
Ramones, Blue Man Group, MC5, O.A.R., Fu Manchu, Ministry and many
more for this unique, action-packed program. Approximately 40
minutes of bonus features will appear on the DVD, including trick
tips from athletes, best slams and crashes, a photo gallery, and X
Games IX highlights.
"With interest in action sports having grown exponentially in the last
few years, this is a new and exciting way for us to reach a crucial
music-consuming audience," said WSM President Scott Pascucci. "And
Rhino Transport is uniquely positioned to offer the best videos and
the best music to the core and mainstream fans. The X Games are the
worldís greatest showcases for these extraordinary athletes, and
working with ESPN, weíll be able to give fans unprecedented access
Added Rick Alessandri, Senior Vice President and General Manager,
ESPN Enterprises, "These DVDs will bring home the excitement of our
tremendously popular X Games directly to fans in a totally new way.
Fans will really be able to get into the experience and lifestyle
of these athletes and the events themselves."
X Games IX (2003) on ESPN drew 55 million viewers. This translates
into viewership reaching one out of every four teenagers. Rhino
Transport launched earlier this year with the DVD release Flipped
Out, The Story Behind The Ultimate Freestyle Motorcross Maneuver,
featuring Mike Metzger, Carey Hart and Caleb Wyatt. Ten to 12 titles
will be released in 2004, including Spike Jonzeís skateboard film
Yeah Right and the sequel to the motocross classic Freeride Revolution.
ESPN, the Worldwide Leader in Action Sports, first developed its X
Games franchise in 1995. As part of the ESPN Original Entertainment
division, X Games, Winter X Games, EXPN 2Day and X Games Global
Championship are just some of the original action sports
programming currently shown on ESPN and ESPN2. The brand has also
grown to include international X Games events, EXPN.com, EXPN Radio,
the large-format film ESPNís Ultimate X, X Games skateparks and various
X Games-branded retail products.
Based in Burbank, California, Warner Music Groupís Warner Strategic
Marketing division serves as the central catalog development,
licensing, soundtrack, and television marketing area for the corporation.
Consisting of Rhino Entertainment, Warner Music Group Soundtracks,
WSM Home Video, Warner Special Products, and WMGís Television Marketing
department, WSM develops, markets, and promotes both audio and video
products from the vast WMG catalog. The division is also responsible for
licensing WMGís music for film, television, and video game uses, and
for creating custom premium products. Additionally, WSM develops
soundtrack opportunities for release by WMG labels.