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X Games Move to Los Angeles
2003 and 2004
from ESPN on November 21, 2002
ESPN SELECTS LOS ANGELES TO HOST
X GAMES IX AND X (2003 and 2004)
STAPLES Center Primary Venue In August 2003 & 2004
For World’s Premier Action Sports Event
ESPN, Inc. has selected Los Angeles to host the next two X Games,
the original and definitive multi-day action sports competition,
starting with the ninth annual event, August 14 - 18, 2003. The
announcement was made today by ESPN President George Bodenheimer
and AEG President and CEO Timothy J. Leiweke. AEG -- owner and
operator of STAPLES Center -- which will serve as the primary venue
for the X Games, represented the City of Los Angeles in reaching the
agreement. The X Games showcases more than 300 of the world’s best
action sports athletes competing in a variety of sports categories
for medals and prize money.
Under the terms of the two-year agreement, competitions in Bike Stunt,
Moto X, Skateboard, Aggressive In-line Skate and Speed Climb will be
held inside and around STAPLES Center (Aug. 14-18). The Moto X
Freestyle event will be held in the Los Angeles Coliseum at night
under the lights (Aug. 15 or 16), while Wakeboard, Skateboard Street
and Downhill BMX will take place the week prior at locations to be
"Southern California is the action sports hub and the X Games will
reach new heights in the City of Los Angeles,"
Bodenheimer said. "After collaborating with AEG on a successful ESPY
awards earlier this year, we are confident that our combined promotional
reach will strengthen the growing significance of the X Games as an elite
sports championship event. The world-class STAPLES Center and other
neighboring venues will set the stage for a spectacular experience for
our athletes, fans, sponsors and affiliates over the next two years."
Leiweke added, "This is a major coup for Los Angeles. Not only are the
X Games a phenomenal event that receives worldwide distribution and
interest, it creates a $50 million annual impact to Los Angeles. We
are grateful to our friends and partners at ESPN and acknowledge the
leadership of Mayor Hahn and the business community of Los Angeles for
making this a reality."
Los Angeles Mayor Jim Hahn said, "We fought hard to let ESPN know that
Los Angeles wanted to host the X Games, and we are thrilled that they
have chosen Los Angeles to host not one but two X Games -- including
the 10th Anniversary Games. Los Angeles has hosted two Olympic Games
and championships in virtually every major sport, and is the epicenter
for action sports. We are eager to join with ESPN to build on the already
tremendous success of the X Games."
"We are proud to partner with ESPN to bring the X Games to Los
Angeles," said Los Angeles City Councilmember Jan Perry. "Not only
will this tremendous event focus worldwide attention on our downtown,
it will generate over 10,000 room nights for our hotels and $50 million
for our economy."
ESPN and AEG have worked together on previous arrangements, including
this past July when the ESPY Awards were brought to Los Angeles, and on
World Cup and Major League Soccer (MLS) agreements.
ESPN, ESPN2 and ABC Sports will combine to televise more than 20 original
hours of X Games coverage annually, while ESPN International will
distribute the Games worldwide. In addition, EXPN.com, the year-round
home for action sports and culture will offer extensive coverage, including
streaming video from the X Games.
The City of Philadelphia hosted X Games VII and VIII (2001 and 2002).
While the economic study for 2002 is still pending, X Games VII in 2001
produced an estimated $42 million in economic impact. The first two X Games
were held in Rhode Island in 1995 and ’96. The event moved to San Diego
(1997, ’98), and then to San Francisco (1999, 2000).
X Games VIII in Philadelphia was the most-watched X Games ever as 62.7
million people in the U.S. tuned in on ESPN, ESPN2 and ABC. ABC’s
first-ever primetime X Games telecast was the highest-rated and most- watched
X Games program ever and it produced ABC's highest summer ratings in the
Sunday 7-9 p.m. time period among adults 18-34. In terms of on-site support,
more than 221,000 fans attended the event, including the two millionth
spectator in the history of the X Games, while the main venue averaged
40,210 spectators daily.
About ESPN's X Games Franchise
ESPN, the worldwide leader in action sports, first developed its X Games
franchise in 1995. The X Games, Winter X Games (Winter X Games VII in
Aspen, Jan. 30-Feb. 2, 2003), EXPN 2Day, and the newly introduced X Games
Global Championship (inaugural event set for May 2003) are just some of
the original action sports programming currently shown on ESPN and ESPN2.
The brand has also grown to include X Games Skateparks, ESPN’s Ultimate X
(large-format film), X Games products and more.
AEG is one of the leading sports and entertainment presenters in the world.
AEG, a wholly owned subsidiary of The Anschutz Corporation, owns or controls
a collection of companies including facilities such as STAPLES Center,
the London Arena, The Forum (as exclusive booking agent for sports and
entertainment programming), HealthSouth Training Center and NextStage at
Grand Prairie and Kodak Theaters (as operators); sports franchises including
the Los Angeles Kings (NHL), five MLS franchises, management of shares of the
Los Angeles Lakers (NBA) and Los Angeles Sparks (WNBA) owned by Philip
Anschutz; AEG Live, a collection of companies devoted to all aspects of
live entertainment, and more.
AEG is currently overseeing the development of L.A. Live, a proposed
4 million square foot development featuring a 7000-seat state-of-the-art
live theatre, a 1200-room convention "headquarters" hotel along with
entertainment, restaurant, residential and office space all adjacent
to STAPLES Center. In addition, AEG is spearheading the creation of
Home Depot Center, a $130 million national training "campus" that will
include major facilities for soccer, tennis, track & field, cycling,
volleyball, basketball and other sports in southern California. The company
was recently selected to fully develop the 28-acre Millennium Dome and
adjacent property located in the eastern part of London along the Thames
River and will create new arenas within the Millennium Dome and on a 50-acre
site in the heart of Berlin.
For further information including event and sport histories, past
schedules and athlete bios connect to
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